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SOCIAL MEDIA IN RURAL AREA: A COMMUNITY POLICE CASE STUDY


Abstract:
Computer-Mediated Communication (CMC) has evolved from email and simple bulletin boards to live text feeds and elaborate Social Networking Sites (SNS) some of which have gained cult-like status. The pervasiveness of Social Media (SM) within the CMC landscape has inspired social-entrepreneurs and software developers to create civic-centric communication platforms for civic engagement rather than vanity-centric for personal satisfaction. 


As the Internet becomes the default communication method by the will of Government the need to be connected to the world by the Ethernet increases. But the issue is not a binary one solved by simply having broadband itself; familiarity with ICT is needed to maintain well-being to a minimum degree of satisfaction otherwise one risks alienation by the ensuing social exclusion. Individuals face increasing burden to buy-in, however buy-in can be limited by circumstance such as location which can have constraints imposed by infrastructure not in the control of the end-user.  ICT buy-in can also be influenced by socio-economic status or by the manner in which it is perceived to contribute to well-being leading to either adoption or rejection. 

This work explores issues rural dwellers face to adopt or see value in CMC for civic engagement. It investigates a pilot study project by police to introduce community-centric SM for community policing. The work provides a case study exploring the issues citizens’ face adopting this kind of communication as well as those facing the police in their efforts to encourage take-up.

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